The Floral Eden

Privacy Policy

 Last updated: July 2025 


Important note regarding this privacy policy

1. Information We Collect

a. Personal Data You Provide

  • Contact details (name, email address, phone number)
  • Event details (date, location, guest count, preferences)
  • Questionnaire responses and uploaded inspiration images

b. Automatically Collected Data

  • IP address and device information
  • Browser type, operating system, and referring page
  • Pages visited, time spent, and click‑through behavior (via cookies and web analytics)


2. How We Use Your Information

  • To provide and personalize our services: Craft custom proposals, answer inquiries, schedule consultations.
  • To communicate with you: Confirm bookings, send reminders, share updates, and respond to your questions.
  • To improve our website and offerings: Analyze usage patterns, optimize content, and enhance user experience.
  • For marketing purposes (with your consent): Send newsletters, promotional offers, and event announcements.


3. Legal Basis for Processing

  • Performance of a contract: Processing is necessary to fulfill your service requests (e.g., event planning, floral design).
  • Legitimate interests: Improving our Site, maintaining security, and preventing fraud.
  • Consent: For direct marketing communications and newsletter subscriptions. You may withdraw consent at any time.


4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and login state
  • Measure Site performance and analytics
  • Deliver targeted content and ads

Your browser settings allow you to manage or disable cookies, but some features may cease to function.


5. Disclosure to Third Parties

We may share your information with:

  • Service providers: Payment processors, email platforms, analytics tools.
  • Event partners: Venue contacts or vendors, solely for the purpose of coordinating your event.
  • Legal authorities: If required by law or to protect our rights.

We do not sell or rent your personal data to third parties.


6. Data Security & Retention

We implement administrative, technical, and physical safeguards to protect your information. We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.


7. Your Rights

Under applicable law, you may have the right to:

  • Access and receive a copy of your personal data
  • Request correction or deletion of your personal data
  • Object to or restrict processing
  • Withdraw consent for marketing communications
  • Lodge a complaint with your local supervisory authority

To exercise these rights, please contact us at [email protected].


8. International Transfers

If we transfer your data outside the United States, we will ensure appropriate safeguards (e.g., standard contractual clauses) to protect your information.


9. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from minors. If you believe we’ve inadvertently done so, please contact us to have it removed.


10. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will post the revised version on this page with a new “Last updated” date.


Contact Us
For questions or concerns about this Privacy Policy, please write to:

[email protected] | (929) 553‑4454